Business Analytics Manager – Trade & Marketing

Job Description: Tittle: Trade Business Analytics Client: Boehringer Ingelheim Location: Remote Duration: 12 Months Schedule: Full-time, 40 hrs/week (8 hrs/day) Duties: • Business Analytics role supports multiple customer groups and/or therapeutic areas & will be an expert in statistical methodologies for measuring marketing impact, will have a broad understanding of the pharmaceutical industry and a deep familiarity with industry data sources. • The role requires using sophisticated analytics for projects including marketing mix modeling, ROI analyses on all relevant marketing programs/customer channels and promotional spends, customer profiling and segmentation, and predictive modeling. • Responsibilities include the conducting and interpretation of advance analytics to support decision making on promotional strategies and effectiveness (ROI and Marketing Mix analysis), support brand planning/field force evolution activities and serve as inputs to the forecasting process. Duties & Responsibilities: • Conduct advanced analytics to brand teams/customer channels in support of brand planning and promotional resource allocation, resource allocation in customer channels and evolution of commercial model. • Liaison between Marketing and Sales in the development of business tactics and strategies Responsible for leading the development of targets and segments that are aligned with business strategy. • Responsible for executing departmental procedures and collaborating within the organization to ensure the marketing strategy is integrated into delivered sales force call plans. • Work with internal customers to assure that responsible analytical results are communicated and used effectively. • Build and share knowledge of analytical methodologies and high-quality vendors with others in the department. • Establish work habits to support the therapeutic business function's evolving process and execution needs. Skills: • Proficiency in the development, documentation and communication of analytical plans. Education: • Bachelor's degree from an accredited institution in Mathematics, Statistics, Engineering, Business/Data analytics, or a related equivalent and seven (7) years of analytic experience with relevant data sources and digital analytical methodologies, or a Master's degree from an accredited institution in Mathematics, Statistics, Engineering, Business/Data analytics, or a related equivalent and five (5) years of experience with relevant data sources and analytical methodologies. Apply tot his job Apply To this Job