Display and Video Paid Media Manager job at Economist Group in New York, NY

Title: Display and Video Paid Media Manager Location: New York, NY United States Hybrid Job Description: Who we are We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them. We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity. The role The Economist is seeking a Video & Display Biddable Media Manager to join our growing in-house team of B2C marketing specialists. This role is key to help drive both brand awareness and efficient subscriber growth. As Video & Display Biddable Media Manager, you will manage end-to-end digital video and display campaigns across various biddable ad platforms and third-party vendors, ensuring alignment with both awareness and performance objectives. We’re looking for a candidate who knows the biddable media landscape inside and out—especially within programmatic display and video—and who thrives in a fast-paced, results-driven environment while confidently managing multiple projects. Responsibilities Campaign Planning, Execution & Optimization: support senior marketing leads in planning and executing paid media campaigns across platforms like Google Ads, DV360, and The Trade Desk, with ongoing optimization to meet KPIs. Performance Analysis & Reporting: Monitor campaign data to provide actionable insights, conduct A/B and incrementality testing, and contribute to regular performance reporting. Cross-Functional Collaboration: Work closely with the brand marketing team, AdOps, creative, data insights, and research teams to deliver integrated, effective campaigns and measure brand impact Platform & Vendor Management: Set up and manage media buys directly or via third-party vendors, and build strong relationships with platform partners and suppliers. Innovation & Experimentation: Evaluate and test new platforms, vendors, targeting strategies, and creative approaches to drive continual improvement and audience growth. Who you are Highly analytical with demonstrated ability to use data to problem-solve and optimise outcomes Strategic thinker, enjoys using a mix of creative and data driven approaches to achieve goals Self-starter who can power through challenges and thrives in a fast-paced, dynamic start-up environment Excellent attention to detail and project management skills High levels of organisation, with strong planning skills and the ability to prioritise workload Able to effectively communicate and work cross-functionally Up-to-date with the latest industry trends and best practices in digital marketing Qualifications and experience Experience managing biddable (programmatic) media campaigns, including display, video, native, and connected TV Agency or brand experience managing large advertising budgets. Proficiency in ad management platforms such as Google Ads, DV360, The Trade Desk, and other programmatic DSPs Experience with third-party vendor management for video and display media buys Prior work in subscription-based or e-commerce businesses is a plus Strong understanding of targeting strategies, bidding mechanics, and campaign optimisation best practices Hands-on experience in ad trafficking across ad platforms Strong analytics and reporting abilities using tools such as Google Analytics, Looker Studio, Google Sheets, and Excel The expected base salary for this position ranges from USD $67,200.00 - $94,500.00. It is not typical for offers to be made at or near the top of the range. Rather, salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. #LI-Hybrid AI usage for your application We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications. What we offer Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program. We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home. Apply tot his job Apply To this Job