Assistant Media Planner
## Main Duties And Responsibilities
30%- Collaborates with Media Planners, Sr. Planners and Supervisors for strategy and plan development in areas such as:
Learns and employs Horizon’s suite of planning, evaluation and buying tools (i.e. Nielsen, Comscore, eMarketer and Forrester) for application/analysis into competitive landscape, target digital consumption support, plan development and reporting
Participates in team brainstorms to kick off plan and consideration set development
Provides critical thinking and analysis to draw conclusions and construe actionable implications
Monitor trends, tools, opportunities and applications in paid social media environments, and appropriately apply that knowledge
Responsible for compiling updates on partner capabilities and offerings through vendor contact and Subject Matter Expert contact and disseminating to the rest of integrated planning team.
Meets with subject matter experts at frequency and consistency set by Integrated Associate Media Director and respective Subject Matter Expert for educational and continued advancement
Learns how to create and present media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions
Supports team in media plan development stage to collect RFP responses from partners/ sites, assist in analyzing proposals and partner negotiations
## Knowledge And Skills Required
BA/BS requires
Strong writing, presentation and analytical thinking skills
Able to work independently and have excellent time management skills
Detail-oriented with strong attention to follow-through
Nimble and flexible to succeed in a fast-paced environment and handle ad hoc requests
Strong team player
Interest and familiarity through use of digital media
Experience w/ excel helpful, but not required
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