Marketing Automation Analyst

Job Description: • Independently create medium-complexity emails in SFMC, including formatting, coding, and adding text, images, and dynamic content. • Deploy medium to high-complexity email campaigns using SFMC. • Develop and execute low-complexity deployment strategies to support campaign goals. • Set up and manage email journeys and triggered email campaigns within SFMC. • Monitor and report on email performance for low to medium complexity accounts. • Analyze campaign results and translate insights into client-facing presentations. • Provide recommendations to improve email campaign performance and support program and revenue goals for low complexity accounts. • Collaborate with cross-functional teams to ensure email marketing aligns with broader marketing strategies. Requirements: • Bachelor’s degree in Marketing, Communications, Business, or a related field • 2–4 years of hands-on experience in email marketing, preferably within an agency environment • Strong knowledge and proficiency in Salesforce Marketing Cloud (SFMC) is required. • Experience with HTML/CSS for email formatting and coding. • Strong analytical skills with the ability to interpret data and present actionable insights. • Excellent communication and presentation skills. • Ability to manage multiple projects and meet deadlines in a fast-paced environment. • Familiarity with marketing automation best practices and compliance (e.g., CAN-SPAM). • Knowledge of A/B testing methodologies and personalization strategies. • Preferred Skills (Optional) Experience with AMPscript or SQL within SFMC. Benefits: • Medical, Dental, and Vision Insurance; we also offer a company-paid health care concierge service to help navigate our health plan to make the best decisions for you and yours • 401(k) with company match • Paid vacation, sick, personal and parental leave time • Paid Volunteer Time: giving back to our communities is important to us • Employee Recognition Program – convert your recognition points into gift cards • Employee Assistance Program – offers benefits to help you manage daily responsibilities • Access to on-demand training courses to advance further in your career Apply tot his job Apply To this Job