Sr. HubSpot & Salesforce Marketing Automation Specialist

Sr. HubSpot & Salesforce Marketing Automation Specialist , Go Maverick Group is working with a B2B marketing agency who is looking for a Sr. HubSpot & Salesforce Marketing Automation Specialist to join their team. The job responsibilities will be split between digital campaign initiatives, Salesforce administration and content development. Digital Campaigns Work closely with other marketing automation strategists and account managers to create, plan and execute campaigns and supporting tactics in HubSpot, Pardot and other platforms Monitor and analyze ROI and KPIs to provide insight for improvement Execute and report on A/B tests Create, report on and optimize nurture workflows Bring new technology and best practice ideas to the agency for improving technology implementations Serve as a lead resource for client questions about marketing automation--attend client meetings and own HubSpot/Pardot strategy for select clients Coordinate trouble ticket items with marketing automation software platforms as they arise Support SEO and PPC projects as it relates to marketing automation initiatives Assist in standardizing the implementation of digital marketing tactics across the agency Salesforce Administration Create bi-directional syncs between marketing automation tools to clients' Salesforce orgs and generate reports to showcase the return on marketing programs Troubleshoot user issues and answer client inquiries Document processes and resources to share best practices with clients Content Development Assist with the writing and execution of digital marketing campaigns and playbooks, including emails and social media Ensure content written is consistent with their client’s brands and personas. Coordinate the creation and publishing of digital content (e.g. website, blogs, press releases, etc.) Requirements HubSpot proficient, certification preferred Minimum 5 years Salesforce experience, ideally Salesforce Certified Administrator At least 5+ years digital marketing and/or marketing automation experience Familiarity with Pardot and/or Marketo Familiarity with email tools such as Constant Contact, Mailchimp, etc. Excellent analytical and project management skills An ability to multitask and perform under tight deadlines Strong verbal and written communication skills Google Analytics and/or social media experience a plus Working knowledge of HTML, CSS experience a plus Prior agency experience is highly preferred Proficient in Google Analytics/GA4 -- certification preferred Benefits This is a positive, engaging workplace that offers tremendous opportunities for success-minded individuals. Employees enjoy: A collaborative, remote working situation Competitive salary Bonus opportunity Full benefits: medical, dental, vision, short/long-term disability 401k Generous PTO/paid holidays Apply For This Job Apply tot his job Apply To this Job