Director, Business Strategy – Development, Consumer Brands, Retail
Job Description:
• Drive New Revenue Growth: Identify, prospect, and secure net-new client engagements with mid-market Consumer and Retail brands.
• Lead Outbound Prospecting & Thought Leadership: Develop a proactive outbound sales strategy, leveraging your network, industry events, and LinkedIn thought leadership to generate new opportunities.
• Sales Pipeline & Deal Management: Build and maintain a robust pipeline using Salesforce, ensuring consistent movement from outreach to closed business.
• Consultative Selling Approach: Understand clients’ commerce media challenges and position Goodway’s capabilities as solutions that drive measurable business outcomes.
• Competitive Positioning: Navigate a competitive landscape articulating Goodway's unique differentiators in Commerce Media, Retail Media Networks (RMNs), and Outcome Engineering™.
• Pitch Quarterback: Work in conjunction with Pitchlab and LoB stakeholders to meet/exceed SLAs in delivering pitch-related commitments.
• Cross-Functional Collaboration: Work closely with SVP, BDs, and Brand VPs to ensure a smooth handoff from sales to client success teams.
• Industry Representation: Represent Goodway at key industry panels, conferences, and networking events, serving as a recognized thought leader in commerce media.
• Legal & Pricing Negotiations: Lead pricing discussions and contract negotiations, ensuring deals are structured for long-term success and profitability.
Requirements:
• Proven Sales Leadership: History of driving revenue through new business development.
• Integrated Media Expertise: Able to talk to client pain points around integrating brand, demand, and national and retail media.
• Commerce Media Expertise: Deep understanding of Consumer Brands and Retail Media, with knowledge of RMNs, full-funnel marketing, and data-driven performance strategies.
• Strategic Hunting Mindset: Demonstrated success in outbound sales, self-generated pipeline building, and enterprise deal-closing.
• Industry Network & Influence: Established network of decision-makers in Consumer Brands and Retail, with a strong personal brand as a LinkedIn thought leader and industry speaker.
• Competitive Acumen: Ability to navigate complex, competitive sales cycles against competitive agencies.
• Storytelling & Negotiation Skills: Ability to craft compelling narratives that align Goodway's solutions with client pain points.
• Collaboration & Executive Presence: Ability to work closely with senior leadership (GMs/VPs) and seamlessly transition client relationships post-sale.
Benefits:
• Competitive compensation
• Benefits
• Autonomy & Flexibility to drive your own success in a remote-first, high-growth company.
• Work with an award-winning, forward-thinking team at the forefront of Commerce, Retail Media, and Consulting.
• Be a recognized industry thought leader, contributing to events, panels, and LinkedIn content.
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