Design Researcher (Voice of Customer))
Position : Product/Interface Designer - II
Location : Remote/Michigan
Duration : 6 months CTH
Develop and Lead VOC Strategy:
o Design and execute comprehensive VOC research programs, including surveys, interviews, focus groups, and analysis of unsolicited feedback (e.g., social media, support calls).
o Define research objectives, methodologies, and KPIs to measure customer satisfaction, loyalty, and experience.
o Oversee the collection, consolidation, and analysis of customer feedback data from multiple sources, such as SurveySparrow.
• Insight Generation and Reporting:
o Analyze VOC data to identify trends, pain points, and opportunities for improvement.
o Synthesize findings into clear, actionable insights and present recommendations to stakeholders through compelling monthly reports and quarterly presentations.
o Monitor the impact of implemented changes and maintain a feedback loop for continuous improvement.
• Stakeholder Engagement:
o Collaborate with cross-functional teams (product, design, marketing, commercial sales) to ensure customer insights inform decision-making and product development.
o Build relationships across the organization to champion customer-centricity and secure buy-in for VOC initiatives.
• Program Management:
o Manage VOC program operations, including survey design, participant recruitment, and data quality assurance.
o Lead and mentor a team of researchers, fostering best practices in generative and evaluative research.
o Ensure compliance with ethical standards and regulatory requirements.
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