Conversion Rate Optimization (CRO) Consultant/Manager
We’re a direct-response brand with long-form funnels. We need a data-driven CRO pro who can own testing end-to-end and move fast—launching and analyzing experiments across the entire funnel without waiting on a developer.
What you’ll do
- Maintain 3–4 live A/B or MVT tests at any time across landing/sales pages, checkout, upsells/downsells, and post-purchase.
- Test copy, design, and layout; prioritize impact vs. effort; QA thoroughly.
- Optimize by funnel type, device, geo, creative/UTM, and traffic source.
- Track and optimize for AOV, conversion rate, 30-day ROAS, and LTV (not just CVR).
- Build/maintain a lightweight KPI dashboard (Looker Studio/Airtable/Sheets) for test velocity and business metrics.
- Document hypotheses, set-up, stats plan, results, and next steps for every test.
- Collaborate with media buying and lifecycle to align onsite experiments with traffic and creative.
Must-have experience
- 3+ years running CRO for direct-response, long-form funnels (info/ecom/subscription or similar).
- Can implement tests without a developer using VWO/Convert/Optimizely (plus light HTML/CSS/JS and GTM).
- Strong analytics: GA4, GTM, experiment design, sample size/power, segmentation, clean event tracking.
- Excellent documentation and clear reporting; bias to speed and rigor.
- Media buying collaboration, creative testing, email/SMS automation.
~~ Big plus~~
- Mobile UA via Web2App, onboarding flows, and quiz funnels.
- Automation & AI tools: Zapier, Make, n8n, Airtable; Product analytics (Mixpanel/Amplitude); behavior tools (Hotjar/FullStory); attribution (HYROS/Triple Whale).
KPIs you’ll be measured on
- Test velocity: 3–4 live at all times; ~8–12/month.
- Impact: Valid wins that lift 30-day ROAS/LTV (plus AOV/checkout CVR).
- Speed: Median idea-to-live under 7 days for standard tests.
- Rigor: Clean instrumentation, segmentation, and reproducible docs.
If you've made it all the way here and want to get your application to the top of our list, please include in your application a list of tools you have experience with, and specify which tool is your favorite and has made your life as a CRO better.
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