GoPro is hiring: Global Media Relations & Influencer Marketing Manager in San Di

Manager, Global Media Relations & Influencer MarketingThis role offers flexibility, with 2–3 days of in-person collaboration and the flexibility to work from home, as long as you're within proximity to the Carlsbad, CA office.The Role:This role will be supporting GoPro’s Global Media Relations efforts (tech media, YouTube, influencer marketing) working closely with a small, fast-moving internal team to execute a seamless global strategy. Success in this role requires excellent communication skills, a strong grasp of media dynamics and landscape, and the ability to transform company initiatives into compelling stories.The person in this role will be responsible for:Product Launches: Contribute to all PR-related aspects of GoPro product launches, ensuring consistent, high-quality execution.Draft press releases, press presentations, reviewer’s guides, FAQs, talking points, product messaging, and event & activation materialsSupport in-person launch events and manage product review processesMonitor industry trends, competitor coverage and shifts in the media landscape across traditional media, YouTube, and influencer marketingBuild and nurture strong relationships with journalists, media outlets, and influencers to drive impactful coverage and maximize brand visibility.The CurrentLead GoPro’s News Blog, overseeing the content calendar, content creation, publishing and functionality across all regional news pages. Collaborate with the SEO team to drive traffic to GoPro.com and convert readership into sales.Own and manage the publishing calendarWrite and publish 2-3 posts per monthDeliver clear, engaging and polished writingFoster cross functional collaboration (Sports Marketing, Social, SEO, CRM regional teams, corporate comms)Troubleshoot and resolve page or HTML issues as neededInfluencer MarketingSupport influencer marketing initiatives by evaluating new and existing brand advocates/ambassadors and strengthening relationships with creators across platforms (Instagram, TikTok, YouTube)Conduct outreach, initiate conversations, negotiate and nurture long-term paid and unpaid creator partnershipsAssist with influencer activations:Pre-event: logistics (travel, CLPAs), activity planning, creator education, budget management, creator communicationsOn-site: host creators and provide event supportPost-event: develop recaps, track and analyze metrics, manage expenses and prepare budget reports for Marketing OperationsMedia Relations OperationsReporting, pitching and operationsCompile and circulate weekly GoPro “news” updates (product, corporate comms, marketing beats) from Global HQ to regional teamsPitch seasonal opportunities such as holiday/BFCM, Dads & Grads, gift guides, etcUpdate and maintain the GoPro media database and deploy database-wide updates as-neededCoordinate press briefings at key trade shows and eventsSupport Marketing Operations team in preparing seeded productSkills We’re Excited AboutExceptional writing skills & previous public relations agency experience, with CE or technology clients (or in house) experienceUnderstanding of tech media landscape and proven relations with mediaContent calendar management, experience at a publishing houseConfident public speaker; comfortable on-camera/demoing productsAbility to manage multiple tasks, projects, and budgetsCreative thinkerSelf starter with “Get’r done” attitudeTravel is required – 30%Software Tool Skills We’re Excited AboutMedia Monitoring tools: Meltwater or similarCMS: Content Stack or similar/HTML CodingProject Management: Wrike or similarData: Excel MasterySocial Media tools: GRIN/Sprout or similarWhy Work With Us?Create your own destiny. GoPro enables you and trusts you to get your own job done, because we believe that autonomy in role brings out the best in our employees.Live your best life. We’ve adopted remote and flexible work arrangements to support work at GoPro alongside our commitment to supporting employee wellbeing, belonging and connection with one another.Work with leading edge technologies. We encourage employees to cultivate and use the latest and greatest technology, to provide the best solutions to serve our customers. We celebrate creative solutions that bring innovation to GoPro technology.GoPro HighlightsGet your very own GoPro camera + gearMedical, dental, and vision insurance – premiums are 100% paid for employees, 80% paid for dependentsLife insurance and disability benefitsGenerous time off policy12 weeks paid parental leave for new parentsPre-tax and Roth 401(k) optionsDiscounted employee stock purchase plan (ESPP)LiveHealthy monthly wellness reimbursementWellness programs including 1:1 Coaching, 1:1 Therapy sessions, and mental health resourcesInnovative remote-friendly wellness classes and eventsFlexible work arrangementsMonthly phone and internet reimbursementProfessional + personal development opportunities, i.e. LinkedIn Learning, technology trainings, certifications, Peer-to-Peer learning, conferences and moreOpportunities to get involved in the causes that you care about (annual camera donation + volunteer events)GoPro is proud to be an Equal Opportunity Employer.The pay range for this role is between $88,400 - $104,000. Actual pay within the range is dependent on multiple factors, including your residence location and prior work experience. Equity, benefits, and a discretionary bonus may be additional forms of compensation for this role and are not included in the provided pay range. #J-18808-Ljbffr Apply tot his job Apply To this Job