Experienced Director of Consumer Data Collection and Activation for Digital Transformation and Customer Engagement at blithequark

Introduction to blithequark

At blithequark, we are passionate about driving innovation and excellence in the digital landscape. As a leader in the industry, we are committed to delivering exceptional customer experiences and fostering a culture of creativity and collaboration. Our portfolio boasts an impressive array of brands, and we are dedicated to empowering our teams to push boundaries and achieve greatness. If you are a motivated and experienced professional looking to make a meaningful impact, we invite you to join our dynamic team as a Director of Consumer Data Collection and Activation.

Job Overview

In this critical role, you will be responsible for developing and implementing comprehensive strategies for collecting, managing, and activating first-party consumer data across the digital ecosystem. You will collaborate with cross-functional teams, including Advertising, IMX Media, Martech, and other internal or external brand development groups, to enhance customer engagement, adoption, and loyalty across various digital channels. Your expertise will be instrumental in driving business growth, improving customer experiences, and informing data-driven content strategies that resonate with diverse customer segments.

Key Responsibilities

• Design and execute a thorough strategy for gathering, managing, and utilizing first-party consumer data across the digital environment.
• Plan and optimize data collection structures, including website cookies, user registrations, surveys, and other online interactions, to capture significant consumer data. Investigate potential opportunities for data enrichment through third-party sources to enhance consumer profiles and segmentation.
• Define and implement personalized customer journeys across digital ecosystems, ensuring consistency and relevance. Orchestrate end-to-end digital CRM campaigns and develop data-driven content strategies that resonate with different customer segments.
• Work closely with various teams to align first-party consumer data collection and activation strategies with overall business objectives. Foster a collaborative environment that enables data sharing and cross-functional collaboration.
• Collaborate with legal and compliance teams to ensure data collection practices comply with privacy regulations and industry standards. Implement robust consent management processes to obtain explicit permission from consumers for data collection and usage.

Qualifications and Experience

To succeed in this role, you will need:

• A Bachelor's degree in a relevant field.
• 8-12 years of experience in a similar role, with a proven track record of driving consumer engagement and data-driven strategies.
• A passion for data-driven customer engagement design and a desire to advocate for the best customer experience.
• Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders, navigate complex situations, and manage risk.
• A strategic mindset with the ability to translate business objectives into meaningful customer engagement strategies.
• Proficiency in marketing automation and CRM platforms, such as Adobe Journey Analyzer and Adobe Experience Platform. A solid understanding of data analysis, customer segmentation, and targeting approaches.

Essential Skills and Competencies

• Data-driven decision-making.
• Customer loyalty and engagement.
• Influencing and stakeholder management.
• Collaboration and teamwork.
• Strategic thinking and problem-solving.
• Excellent communication and presentation skills.

Career Growth and Learning Opportunities

At blithequark, we are committed to supporting the growth and development of our employees. As a Director of Consumer Data Collection and Activation, you will have access to:

• Professional development opportunities, including training and mentorship programs.
• Cross-functional collaboration and knowledge sharing.
• Industry-leading tools and technologies.
• A dynamic and supportive work environment that fosters creativity and innovation.

Work Environment and Company Culture

Our company culture is built on a foundation of creativity, collaboration, and mutual respect. We believe in empowering our employees to take ownership of their work and strive for excellence. As a member of our team, you can expect:

• A dynamic and inclusive work environment that values diversity and promotes equal opportunities.
• A culture of continuous learning and professional growth.
• Opportunities for collaboration and knowledge sharing across departments and functions.
• A comprehensive benefits package, including competitive salary, health insurance, and retirement plans.

Compensation and Benefits

We offer a competitive compensation package, including a salary range of $35-$40 per year, depending on experience. Additionally, you will be eligible for a range of benefits, including:

• Health insurance.
• Retirement plans.
• Professional development opportunities.

Conclusion

If you are a motivated and experienced professional looking to make a meaningful impact in the digital landscape, we invite you to join our team as a Director of Consumer Data Collection and Activation. With your expertise and passion for data-driven customer engagement, you will play a critical role in driving business growth, improving customer experiences, and informing data-driven content strategies. Apply now to take the first step in an exciting and rewarding career with blithequark.

How to Apply

To apply for this role, please follow these steps:

• Read the official notification carefully from our website.
• Fill out the application form, which can be found below.
• Attach the required documents, including your qualifications certificate, mark sheets, passport-size photographs, and signature.
• Submit your application.