Copywriter for Tween/Teen Skincare Brand
Copywriter for Tween/Teen Skincare Brand — Fun, Clean, Dual-Audience Voice
About “Glow Natural”:
We’re a new Australian skincare brand made for girls aged 8–17 — gentle, clean, and microbiome-friendly formulations parents can trust. Created by two mums & a bio chemist in-house-led team in Sydney, all products are COSMOS-compliant, pH-balanced, and designed for sensitive young skin.
The Challenge:
We need a copywriter who can balance two voices in one message:
Cool and aspirational for Gen Alpha girls — skincare that feels fun, modern, and “the next best thing.”
Trustworthy and safe for Millennial parents — clean, non-toxic, and genuinely good for developing skin.
Deliverables:
• Product copy (3 hero products: cleanser, mist, moisturiser, pimple spot gel)
• Brand story (250–400 words)
• Taglines / short social captions
You Are:
• Experienced in writing for Gen Alpha / Gen Z beauty or lifestyle brands
• Familiar with clean beauty and skincare terminology
• Able to write with playful, clever, and confident tone that still reassures parents
References: Byoma, Bubble skin care, drunk elephant
Fixed price only. Please share skincare/beauty writing samples and tell us how you’d make one message speak to both parents and girls.
Apply tot his job
Apply To this Job